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Dec. 16, 2025
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Mobile

Burberry solidifies brand image via weather-focused mobile, social efforts

August 15, 2012

 

By Rachel Lamb

British fashion brand Burberry is marrying its heritage and the elements through its first weather-themed campaign that comprises an application sponsorship, out-of-home ads and social media.

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  1. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  2. Rosewood London opens ski-inspired winter terrace
  3. Raffles, Christofle premiere exclusive dining experience
  4. Louis Vuitton courts rapper Future as ‘Friend of the House’
  5. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. Longines announces latest Ambassador of Elegance
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. Coty earns ‘A’ score from CDP
  10. Moncler returns to the slopes for Grenoble campaign
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‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
Rosewood London opens ski-inspired winter terrace