Mobile
May 31, 2012
By Rachel Lamb
British fashion group Burberry is bolstering its mobile marketing through a banner ad in the TV Guide application that links to its mobile commerce site.
{"ct":"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","iv":"fe1443857ac3b502e5c9ccd78e2910b7","s":"d5606bcab08be1bb"}
Share your thoughts. Click here