Industry sectors


Monocle sets up travel concept in Selfridges

August 22, 2014

Lifestyle magazine Monocle is joining the buzz surrounding Selfridges’ “The Masters” campaign with a pop-up concept in the London retailer’s travel department.

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Fortnum & Mason explores rooftop bee garden to get ready for annual auction

August 22, 2014

British department store Fortnum & Mason is showcasing the people behind its coveted honey collections in a new social video.

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Retailers look to superior payment systems after data breaches rattle industry

August 22, 2014

As data security flaws continue to plague the retail industry, commerce platform FreedomPay is introducing a new point-to-point encryption payment technology meant to eliminate risk.

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Douglas Elliman targets New York jetsetters for boutique Miami condo

August 22, 2014

Real estate brokerage Douglas Elliman is mustering top agents to handle sales for the final undeveloped oceanfront property on Miami Beach.

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Chloé merges multiple love stories to propel new fragrance

August 22, 2014

French apparel and accessories label Chloé is presenting a new fragrance, Love Story, through a multichannel campaign.

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Lexus gives viewers the option to skip ads on TV

August 22, 2014

Toyota Corp.’s Lexus is experimenting with a new form of television advertising that enhances the channel’s relevance in the digital world.

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RoboVault ups security, personnel to improve appeal for the ultra-affluent

August 22, 2014

Storage facility RoboVault is expanding to meet a growing demand among affluent consumers to lock up precious items in essentially impenetrable spaces.

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Are branded or widely used hashtags more effective for luxury brands?

August 22, 2014

Luxury brands regularly participate in weekly alliterated hashtags that offer a chance to reconnect with social media fans on otherwise unusual topics.

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Estée Lauder promotes “object of desire” with digital boutique

August 22, 2014

Beauty brand Estée Lauder is promoting its Pure Color Envy collection with a short film on its Web site and an interactive look book that matches eyeshadows with other complementary products.

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Bang & Olufsen emphasizes room positioning for S8 speakers

August 22, 2014

Danish audio and video company Bang & Olufsen is introducing a new speaker to its B&O Play brand through a dedicated Web page to the product that explores the item’s details.

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