Industry sectors


Etihad adds aircraft to New York services

March 4, 2015

United Arab Emirates airline Etihad Airways is expanding its presence in the United States with increased flight services between New York and Abu Dhabi.

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Bulgari turns attention to accessories during Milan Fashion Week

March 4, 2015

Italian jewelry house Bulgari is highlighting its popular Serpenti collection with a microsite dedicated to the handbags and a short video exploring its creation.

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Fortnum & Mason, Harrods extend store influence through flower show

March 4, 2015

Both Fortnum & Mason and Harrods are participating in the RHS Chelsea Flower Show in London to create an immersive branded experience outside of the store.

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Bally communicates timeless appeal with ’60s-inspired film

March 4, 2015

Swiss apparel and accessories label Bally is expressing its values by bringing together the worlds of music and fashion in a short film featuring pop duo Singtank.

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Chaumet highlights human effort behind ring in craftsmanship film

March 4, 2015

French jeweler Chaumet is giving consumers an inside look into its creation process with a social video focusing on the making of the Josephine ring.

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Saks hones editorial voice with spring magalog

March 4, 2015

Department store chain Saks Fifth Avenue is further differentiating its point of view with the release of its largest spring catalog to-date that combines editorial content with its latest offerings.

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Sotheby’s eases transactions with DocuSign app

March 4, 2015

Prominent Properties Sotheby’s International Realty is going paperless with DocuSign’s digital platform that provides electronic signatures to buy and sell homes.

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Audi integrates in-car technology throughout ad campaign

March 4, 2015

Audi of America is rolling out a new advertising campaign for its 2016 Audi A6 that focuses heavily on technology.

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Mercedes, Bombardier, Officine Panerai join yachts at Dubai Boat Show

March 4, 2015

Dubai International Boat Show is kicking off this week with the showcase of several top yacht builders, but will also feature several other brands such as Mercedes-Benz, Bombardier, Officine Panerai and Emirates.

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Starwood promotes latest St. Regis opening via experiential touchpoints

March 3, 2015

Starwood Hotels & Resorts is celebrating the opening of its latest property, The St. Regis Istanbul, with a private screening of a short film dedicated to the hotel and city.

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