Industry sectors


Lexus drives through the pages of Marvel

July 28, 2014

Toyota Corp.-owned Lexus is appealing to Marvel comic book enthusiasts with an extensive bit of product placement in an “Agents of S.H.I.E.L.D.” custom issue.

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Bergdorf Goodman appeals to busy travelers with same-day delivery

July 28, 2014

Bergdorf Goodman is facilitating the summer travel plans of affluent consumers through Aug. 2 with free same-day shipping to Manhattan and the Hamptons.

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Zillow eyes market dominance with Trulia acquisition

July 28, 2014

Online real estate marketplace Zillow acquired chief competitor Trulia for about $3.5 billion in stock July 28.

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Yoox partners with WeChat to socialize mobile commerce

July 28, 2014

Yoox, the official ecommerce partner of Kering, is teaming up with Chinese social communication application WeChat to enhance its consumers’ mobile shopping experience.

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Marc Jacobs films store associate commutes to further brand identity

July 28, 2014

U.S. fashion brand Marc Jacobs is highlighting its store employees’ personal style through a series of Instagram videos.

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Core adds some flavor to real estate marketing

July 28, 2014

Real estate brokerage firm Core is taking an unorthodox approach to marketing a new building in the Hudson Square neighborhood of New York.

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Van Cleef & Arpels weaves fairy tale into jewel-themed microsite

July 28, 2014

French jewelry house Van Cleef & Arpels is embellishing its fairy tale-themed social media release from earlier this summer.

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Veuve Clicquot travels to consumers with branded mail truck

July 28, 2014

LVMH-owned Veuve Clicquot is sending a branded truck around the United States and encouraging individuals to send hand-written letters to friends and family.

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Fairmont’s The Savoy builds momentum for 125th anniversary

July 28, 2014

The Savoy, Fairmont in London is keeping consumers excited for its 125th anniversary Aug. 6 with a month-long social media campaign.

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Zegna appeals to “new leadership generation” with film series

July 25, 2014

Italian menswear label Ermenegildo Zegna is sharing its brand aesthetic with male consumers through an international film collaboration.

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