Apparel and accessories brand Marc Jacobs is bringing its spring/summer 2012 menswear collection to the desert in a social video that highlights sunglasses, clothing and bags in a rugged setting and provides item pricing.
London-based department store Harrods is pushing summer fashion and beauty in a digital shopping guide and e-boutique presented by occasions that affluent consumers would likely celebrate.
Condé Nast subsidiary Fairchild Fashion Media will acquire Fashion Networks International, best known for its curated blog portal NowManifest, in a move that is likely to increase the publishing giant’s Web presence at a crucial time.
Bergdorf Goodman is continuing its focus on beauty in a niche catalog that shows fragrances, cosmetics and creams from luxury brands such as Prada, Chanel, Valentino and Tom Ford.
Cartier is making use of old-world marketing by pushing its spring collection via a catalog with a personalized and signed letter.
Toyota Corp.’s Lexus is raising awareness for its 2013 RX F Sport during the season finale of prime-time ABC drama “Revenge” by offering viewers additional content and a chance to win a vacation package via Yahoo’s IntoNow mobile application.
Private aviation provider NetJets Europe plans to establish an aircraft-management business focused on offering more services to business jet owners beyond its fractional ownership.
Four Seasons Hotels & Resorts is using a Facebook advertisement to offer a hotel credit to those who book two or more nights at its Las Vegas property.
Orient-Express is bolstering customer service in its United States and Mexico properties through the employment of enterprise mobile applications that cut down on sales and catering management.
French footwear designer Christian Louboutin will begin selling beauty products in late 2013, which could leverage the brand across a mainstream category as long as it does not dilute the name.
