Real estate

The Wall Street Journal looks as if it is trying to gain dollars in the luxury advertising space through a new high-end real estate section called Mansion and a new head of global ad sales.

Prudential Douglas Elliman Real Estate is pushing a penthouse showing to high-net-worth dog-lovers by partnering with The Humane Society of New York so that attendees can view the pet-friendly property, consider canine adoption and make a donation.

Condé Nast’s Architectural Digest is up to 101 ad pages for its October issue, an approximate increase of 5.2 percent from this time last year and 11 percent so far this year.

Caruso Affiliated is leaning on video and event marketing to push its new Los Angeles property in an effort to sell the luxury lifestyle as much as the actual property.

High-end brokerage company William Raveis is upping its mobile efforts through interactive iPhone and iPad applications.

Today in luxury marketing – Kusama retrospective is new exhibit for an old idea; Burberry slowdown spurs luxury goods wobble; Hugo Boss bolsters core brand; Developers eyeing luxury London homes are ‘late to the party.’

While some marketers go for a modern and interactive approach to advertising in Robb Report’s Best of the Best issue for the iPad, classic brands including Chanel, Hublot, the Bellagio, Maserati and Lamborghini are going for a more tactile approach in the print version.

Corcoran is increasing visibility and focusing on affluent consumers through a banner advertisement in The New York Times iPhone application that points to the high-end real estate brokerage’s application.

Robb Report’s annual Best of the Best list for 2012 was just released, indicating the best brands in all luxury categories. Marketers including Rolls-Royce, David Yurman and Four Seasons are taking advantage through strategic ad placement in the midst of the lists.

New York’s Prudential Douglas Elliman Real Estate released the first redesigned issue of its luxury real estate magazine that will now contain lifestyle content in addition to traditional listings and be available via a new iPad app.