Manhattan-based luxury condominium The Centurion is targeting ultra-affluent New Yorkers by offering to combine three penthouses into a $39 million triplex with interior design by James Stanley.
Barring New York, the Beverly Hills, CA, market had the highest volume of real estate sales that started at $10 million in 2012, according to the 2013 Coldwell Banker Previews International Luxury Market Report.
Auction house Christie’s is offering luxury real estate seekers a digital version of its print magazine through a new iPad application.
The Corcoran Group is showcasing its luxury properties to lure readers and potential real estate buyers who are using the New York Times mobile application.
The Corcoran Group is targeting affluent readers of The New York Times through a banner advertisement in its iPhone application that leads to the high-end real estate firm’s new mobile site.
Robb Report is pushing into the wave of new home and design content from top publications by providing its own take on architecture, home products, furnishings and interior design in a bi-monthly magazine.
Just as the luxury real estate sector is seeing record growth, marketers are tapping this renewed interest from affluent consumers by advertising in the surge of niche publication supplements.
Today in luxury marketing – Brian Atwood opens first store; Christie’s London contemporary art sale down on 2011; Infiniti vies for a piece of luxury; Can’t sell? Try asking more.
The Wall Street Journal looks as if it is trying to gain dollars in the luxury advertising space through a new high-end real estate section called Mansion and a new head of global ad sales.
Prudential Douglas Elliman Real Estate is pushing a penthouse showing to high-net-worth dog-lovers by partnering with The Humane Society of New York so that attendees can view the pet-friendly property, consider canine adoption and make a donation.