Real estate

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Sotheby’s caters to Middle Eastern consumers via expansion plans

November 13, 2013

Sotheby’s International Realty Affiliates is strengthening its foothold in the Middle East with a new office in Saudi Arabia and imminent offices opening in Kuwait and Bahrain.

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UFaker gives brand enthusiasts a voice with anti-counterfeiting app

October 22, 2013

Mobile application uFaker aims to stave off the growing problem of counterfeiting by arming brands with timely information and getting consumers involved in the fight.

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Coastal cities still dominate luxury real estate sales, but Aspen is rising

October 9, 2013

Aspen, CO, was the only non-coastal region among the top 20 United States ZIP codes with the most luxury real estate sales from June 2012 to June 2013, according to the latest Coldwell Banker Previews International Luxury Market Report.

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Relevant social content fosters deep personal engagement for Corcoran

September 26, 2013

NEW YORK – An executive from The Corcoran Group at the Luxury Interactive 2013 conference provided insights into the digital content strategies such as curated neighborhood tips that allow its agents to engage consumers on a deeper, personal level.

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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst

September 16, 2013

Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.

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The Bellevue Collection showcases expansion via QR code content

August 21, 2013

Upscale shopping and residential development The Bellevue Collection in Bellevue, WA, is showcasing the expansions to its three-part property via content accessible through a QR code.

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Alchemy Properties enlists multi-sensory campaign for new luxury skyscraper

August 8, 2013

Alchemy Properties is generating interest in its yet-to-be-built skyscraper “35XV” with a multi-sensory marketing campaign that looks to surround consumers with an ultra-luxury experience.

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Christie’s meets demand of Asian tycoons with vineyard acquisition service

May 10, 2013

Auction house Christie’s is joining its fine wine and real estate segments with a new service to aid high-net-worth consumers who are interested in purchasing vineyards.

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Douglas Elliman: 90pc of real estate sales are emotional

May 2, 2013

NEW YORK – The chief marketing officer of Douglas Elliman Real Estate said at the Luxury Roundtable: State of Luxury 2013 conference that it is responding to buyers’ evolving attitude from wanting traditional service to seeking transparency and experiences during the process.

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The Centurion pushes $39M triplex with video rendering

April 16, 2013

Manhattan-based luxury condominium The Centurion is targeting ultra-affluent New Yorkers by offering to combine three penthouses into a $39 million triplex with interior design by James Stanley.

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