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Mobile

Chanel showcases latest runway looks via mobile app

January 27, 2011

 

By Elizabeth Zelesny

Chanel launches mobile applicationLuxury brand Chanel is taking advantage of the various native features of Apple's iPad and iPhone to showcase its latest runway looks.

The Chanel Fashion application lets users tilt and swipe to engage with content. It allows users to catch up on the latest news, watch an exclusive ready-to-wear runway show, browse through looks from the show and locate nearby stores.

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  1. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  2. Mercedes-Benz adds celebrity touch to G-Class rollout
  3. La Mer appoints first male brand ambassador
  4. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  5. Prada Group sees first quarter sales rise 16pc
  6. Porsche named official electric vehicle of 2024 Met Gala
  7. Double-digit growth streak continues at Hermès
  8. LVMH, CFDA launch Earth Week video series
  9. Nobu to open hotel, restaurant in East Cairo
  10. Gucci makes splash with 'Lido' collection
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