Research
December 28, 2015
Lancôme promotional image for Gilt
By Forrest Cardamenis
Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2.
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","iv":"99bff5b1c9489ca407c3a0d49288575b","s":"a781702b983a1157"}
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