Research
December 28, 2015
Lancôme promotional image for Gilt
By Forrest Cardamenis
Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2.
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","iv":"2f74d144fd1ad7f7c0675e5a9faf5190","s":"2fbe257bb6a4669c"}
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