Events/Causes
September 23, 2011
By Rachel Lamb
Luxury marketers tend to host events or team-up with charities to create a halo effect around themselves, and some experts believe that affluent consumers respond quite well to this strategy.
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","iv":"3bf658d3d78888117030e3ca9d5487f2","s":"da7447eb255ddb64"}
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