Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

Customer-centric culture gives competitive edge: Forrester senior analyst

June 25, 2014

Engaged employees results in better consumer experience Engaged employees results in better consumer experience

 

NEW YORK – Although it may seem daunting to restructure a brand’s internal systems, a senior analyst explained June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough” that the return on investment yields greater corporate culture and leads directly to better consumer experiences.

To read the entire article, please subscribe or