Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"82a00c4dfb07051b014fcdf0071afa23","s":"7f75d18e02b4db25"}