Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"601585f5682b60dfada6dd10cc15b3e9","s":"b93c3fac9075008b"}