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Multichannel

Dealing with the mystery of ecommerce attribution

October 20, 2014

Leading Hotels of the World's simplified site Leading Hotels of the World's simplified site

 

Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.

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