Mobile
March 5, 2012
By Rachel Lamb
Department store chain Neiman Marcus may have missed the mark when incorporating banner ads into its mobile marketing strategy by not linking content to an optimized site.
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","iv":"b91731f801bd971cec0d5eb42713f5bb","s":"4e84e16aac1ae32c"}
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