Mobile
March 5, 2012
By Rachel Lamb
Department store chain Neiman Marcus may have missed the mark when incorporating banner ads into its mobile marketing strategy by not linking content to an optimized site.
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","iv":"2177637f9397d914ce9a3116195aa880","s":"ae7954ced60c1fe1"}
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