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Dior aims at Chinese luxury market via online magazine

April 11, 2012

 

By Tricia Carr

French fashion house Christian Dior is taking aim at the Asian luxury market with a third edition of its online magazine that will be published in Mandarin and released during the week that the brand is presenting its haute couture collection for the first time in Shanghai.

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  1. Viceroy Hotels installs next chief executive
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  4. Raffles, Christofle premiere exclusive dining experience
  5. Hilton launches loyalty program at sea with Explora Journeys
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  7. Hermès, Goyard lead consigner sales in 2025: Rebag
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  9. Louis Vuitton courts rapper Future as ‘Friend of the House’
  10. Rosewood London opens ski-inspired winter terrace
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