Mobile
July 26, 2012
By Rachel Lamb
Mobile banner ads are a savvy way to hook affluent consumers on mobile sites or applications, but most luxury marketers are missing the mark and turning customers off from the brand or the banner ad experience.
{"ct":"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","iv":"4641a11ea5ba36df4fb606a743b30fd1","s":"df2de373e0e73c3c"}
Share your thoughts. Click here