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Research

Effective loyalty programs hinge on engaging consumers beyond sign-up

January 13, 2016

Nordstrom Rewards Nordstrom Rewards promotional image

 

By Sarah Jones

While 47 percent of executives and entrepreneurs identify finding new customers as a key concern, a new report from Unity Marketing argues that the more strategic approach is to invest in client retention.

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  1. Estée Lauder Cos., Jo Malone launch AI scent advisor
  2. New film from Moncler marks return to Winter Olympics
  3. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  4. St. Regis Estates to premiere in 2027
  5. Dior’s ‘Lady Art’ project turns 10
  6. Hyatt names global lead for luxury brands
  7. Fendi reveals holiday window displays
  8. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  9. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  10. Balenciaga makes holiday statement in new campaign
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