Tapping into affluent consumers’ emotions, rather than product-pushing, is the main point behind any mobile marketing tactic this St. Valentine’s Day.
Mobile sites, applications, banner ads and SMS can all contribute to using emotive marketing to inspire feelings for loved ones at any place or time. By using this strategy, brands run a better chance of driving transactions.
{"ct":"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","iv":"fecae56bf0fd0d52e9e71a171b62253e","s":"0a6b30b5c7d91996"}