Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"0ec9157ac2cb04688d35355e95f7b3e8","s":"54daab89ca42f799"}
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