Mobile
February 28, 2013
By Tricia Carr
Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized Web site for iOS and Android devices.
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","iv":"4a8528d947776e57e6207236f5c28d8c","s":"6098cdf881ad5261"}
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