Mobile
February 28, 2013
By Tricia Carr
Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized Web site for iOS and Android devices.
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","iv":"95509392664745bf8354633d055a1140","s":"d8e0feeaa2f8baa4"}
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