Multichannel
July 31, 2013
By Jen King
London department store Harrods is using multimedia content from its iPad magazine application to spur perfume enthusiasts to visit the store for its "Meet the Perfumers" experience.
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","iv":"b9a9f7e19813f07e0435bebe0cb6761c","s":"57fd68e5a13dbe0c"}
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