Mobile
November 28, 2011
By Kayla Hutzler
London-based department store House of Fraser is using a multi-dimensional mobile campaign that includes in-store Wi-Fi, SMS and video messaging to help draw customers in-store.
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","iv":"393e173a6d3aba1498e8b0a2e8dde092","s":"60bb6c84003a501b"}
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