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Multichannel

How augmented reality has changed luxury jewelry shopping behavior

August 29, 2012

 

By Rachel Lamb

High-end jewelers including De Beers, Forevermark, Tacori and Boucheron have implemented augmented reality into their digital strategies, which changes the way consumers think about and buy products and the brand image, both online and in-store.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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