Internet
November 4, 2010
By Peter Finocchiaro
The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.
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","iv":"623c162658cd465eb8b3ec2ea312af3b","s":"cfe6a50b7db8db32"}
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