Internet
November 4, 2010
By Peter Finocchiaro
The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.
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","iv":"c0cc8fd44fbf3831d9fa6a032d2efee9","s":"7efb48148374189a"}
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