Internet
November 4, 2010
By Peter Finocchiaro
The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.
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","iv":"b39a36d61bdb965d1ee4b1d0737b1c74","s":"6748101abd9c46bd"}
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