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Multichannel

Hugo Boss launches largest digital campaign for 3D runway show

April 19, 2012

 

By Rachel Lamb

German fashion label Hugo Boss launched its largest digital campaign including augmented reality, print, Web, mobile and out-of-home components called New Dimension Beijing that revolves around a runway show for its Black collection set to live-stream in 3D next month.

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  1. Ennismore picks Bangkok site for first-in-region SLS Residences
  2. Dior builds five-story statement flagship in Beijing
  3. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  4. Happy Holidays!
  5. US luxury car market expected to double in next decade: BCG
  6. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  7. Luxury Unfiltered: How AI undermines the essence of luxury
  8. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  9. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
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