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Events/Causes

Hugo Boss targets sailing enthusiasts with the Barcelona World Race app

February 2, 2011

Hugo Boss has a sailing partnership

 

By Rachel Lamb

Hugo Boss has launched a mobile application to let consumers follow the brand’s journey during the Barcelona World Race 2010/11 via videos, images, blogs and tracking the voyage on a map.

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  1. Trussardi’s creative director leaves family business
  2. Digital product passport regulation to reshape fashion resale market: Bain, eBay
  3. Luxury Unfiltered: Is your brand still leading? The strategic wake-up call luxury cannot ignore
  4. Bentley opens three showrooms in North America
  5. New retail space from Louis Vuitton featuring cafe, exhibition comes to Shanghai
  6. Prada CEO to step down
  7. LVMH averts luxury slowdown, revenues up 9pc in 2023
  8. Prada Group sees first quarter sales rise 16pc
  9. Fendi names soccer star Karim Benzema as sneaker ambassador
  10. Dior selects new global ambassador
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