Internet
April 29, 2011
By Rachel Lamb
Twitter is often used as a forum where brands can communicate with consumers to inform them of special deals, in-store events and online exclusives. But does it actually do its job – drive sales to retail and online locations?
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","iv":"f20b20f6f4f23e88647f1baf0b305729","s":"84c748b18fd7d7da"}
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