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Mobile

IWC exalts Mercedes-AMG partnership with mobile ad

June 14, 2013

 

By Joe McCarthy

IWC Schaffhausen is appealing to its consumers’ preference for tradition and detail with a mobile advertisement on The New York Times iPhone application that heralds its partnership with the Mercedes AMG Petronas Formula One Team.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Presentation decks and agenda for Luxury FirstLook Jan. 15
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Dior dives into French Riviera with escapist fragrance
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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