Mobile
June 14, 2013
By Joe McCarthy
IWC Schaffhausen is appealing to its consumers’ preference for tradition and detail with a mobile advertisement on The New York Times iPhone application that heralds its partnership with the Mercedes AMG Petronas Formula One Team.
{"ct":"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","iv":"a87b6a4769d7c8636aa32f0609fd8822","s":"e12278e440c86906"}
Share your thoughts. Click here