Swiss watchmaker Jaeger-LeCoultre is using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level.
The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide variety of industries. By sharing these personal stories, Jaeger-LeCoultre is showing that its products are attainable and compatible with a many different lifestyles.
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","iv":"7b0d8ae6614e240b5864ac61e01d0d89","s":"cbd3513f0a3ceddb"}