Television
June 14, 2013
By Joe McCarthy
Toyota Corp.’s Lexus is promoting its new IS sport sedan with television spots that aim to pique consumer interest by disrupting expectations.
{"ct":"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","iv":"dafcd9a9440df8252b417f45d3fd2c04","s":"090694aab4c72052"}
Share your thoughts. Click here