Television
June 14, 2013
By Joe McCarthy
Toyota Corp.’s Lexus is promoting its new IS sport sedan with television spots that aim to pique consumer interest by disrupting expectations.
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","iv":"43e15ac4ccb3ffc4632d69853fe0ff55","s":"3ec49fa5ef309dcb"}
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