Television
June 14, 2013
By Joe McCarthy
Toyota Corp.’s Lexus is promoting its new IS sport sedan with television spots that aim to pique consumer interest by disrupting expectations.
{"ct":"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","iv":"e77d5aa2c1613b5ef0a16b6e12d198c6","s":"433abf30ed96ad8a"}
Share your thoughts. Click here