Multichannel
October 3, 2011
By Rachel Lamb
Toyota Corp.’s Lexus is relying on local dealerships to advertise via Web sites and customer outreach to market its new line of special-edition models including a partnership with luggage brand Tumi.
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","iv":"ac1d31a9cba3c047bc0789890f419960","s":"247985a7cd9988f8"}
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