Mobile
August 16, 2012
By Tricia Carr
Toyota Corp.’s Lexus is adding mobile to its multichannel 2013 ES 350 push with a model-specific iPad application that lets consumers test driving functions and compare the vehicle with competing brands.
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gpeM9FAgKNmLaVZVZ7c9yWfyqwpEAaYP5Ko2WHlYWxS\/Sg4+kXDLiHzQkuxpo+k0If6U2tddP\/E1mLIuJmzZcWbQFSg4vdtA8oTXIGbESD3tLkWCHhEF4I3zAntfW+18\/\/oKwRV5W4S77NhHwIzW58WnazpOBfUWx6vAFvhrD66nmL08krLgIGAn2W3\/3hnDu9Y3h\/LRg\/PBoYK+yMQgjPIW1V6pf5uqDCVQbpeQLL3JSzJNvr0uAPl+LgOZcmLkhgDLyaC2n5O4Xg6QLdIkP5xMeUzGDIjgLJFlnr0RAc+Hj24mzhIS8b+OYxA4viize9UlVb\/7MdgWiND8GXwHbwUOowQ7EyRvi1jkuSfrkrlwmV1hqi0VSZomGKLGQREB3Q1uBUeEXi7r5UyaMZ6eloFFkTmtrslQAW27cyViCmFs+Nc6w+4NJnW2Drzorv9LAFGWtnVCgYBi0gU6KQtqlXswSLqffKE+u3vcY1TMLng8io6avRgA70AKbcdhWRz8DWUbJfdsp9Xk6j\/kDsr77EGNtnpP5AsjuVCmSr0ZJN8d2QH1dkjT8yTuBrSlXmVhC49Pz9vdOtYowtNrmsWvXEjp9yAo0OSufBnXVsGPPyvM0SlxZbAkNBbZo1xkq+nfxbonEL55LWIztdXxYhN4CqBJpa8me+gLoyiyK10pw7BgSc+WVYSfyTvaDXgRr8sVJ9IS0d\/MzTnTy5UZLyW\/NxbmsI8YMT8sFOECXwVGTi+HsEEk4\/0ld6SxnW++tT5rFGLbZJOiDoLXQOWppqcHRbsbl1Ay49o8RV7zQLLLtZdpBZy2vPofZiqYd1A7h47ARpEmPklHNENsiCULdSN8+SZMzVnYDMhoq\/QcyU7FuVpEU8uTdpqRwhzYApz79Xw4rZgZEHT2kgrB4d2r9sk6SITp18Tt3qmMoFPTA\/IBQ926WSzd2D\/EMu67gPzJLL1CDAiN0YgSUfoCgtqgYwqj4y\/yWOYm4OH0r1JucpS6YmJLfUX0PcufQqJeVHv3wedNRSadhvkDvHHvEjOekbXFaMu9zwpfqv\/Afd+AtPMUe+bhkvk2OL4CtI83ShTl6wpx0F9woVhyQiHdCuQ0NxAYzmB1m6w8J5KN4d1yxTmXLUEam6+9n+uqI7EuDQQyWwFWP\/X3wb6HlRv6YIqNczOy04E6RUR9SDbabh8WgF9FaruzmimZNB7RX5TNFN93Ad8XT0kNxlMqjSHSQuzapANajKechNiagVt+it3WhxRZQRvLR\/Rnss6H4oIO5eXZxTvRPyiR77j9K6LQwY8N1rvjZZaT8gGRsscg3Q2pycJUZSl4yRXDrT4e8sbgsaGUDbkzK4gJPczbDzWKs2FjwG0EHXm\/jjJP3AYq8ptgk7QLEZ\/aEf+87rTh7qeooRO6g9BBjKDA2ovfP+QzoFAW+EQCKgAQIFKK9oUCaRxFfaiyRkHfZKgln2Fk62778YtsHAok8R6a\/2FnPYQfZpYgw9lZqSJo1IY0ieQoMeZHtQK4HSDt3guOrLUtkHjG7wBnq+dFEszqnHZG4h31o8D5TpVXxuT6lGxbU6GBmJRTit9pNXhH+NPxD2CZ708axT+NGT1UcLAduJqUB6QelZ1verc2ocwzW78KGq4iPie6hO4hHpaPAJUT51mu+nrGPVYm9b+f7Oh1945ikEwS6+XvxiCWq7WGnSTBVNkdE8Ni6Dj5rmFoGPuR\/vc227WbaZmFFo5ngrAD7kWWnoIHfmYkw8sUXROr0iC8aASgmXBEyeI7agcp6yuzcHpdrj5Nng\/v3nqOIKrnOpqpNyvhUHvyE6pC98zrUrbseWLU1gzw78dcuoKMLnHTjisHghbwbCNcKOhPNhjobfKqyWB+hcADMF6A1ETzExary6vty2nX8pr3GFk5hUlhRuyTO33ZsIFwE+ComymzTRtof3E6Jr6DwHtD+A9BBh\/hDSYKvRVLP02Mhab+t\/p8hikG8douRYlVZnrfHY6c7A1m3zyQJgik11MTkZo+Cq5IS0APnicOek9Yw4PjFWYo4XVV0SXklup4ARndWmYW7dadx3Yw92Wr2wvKkMzV9jRFRhA3ai3EKG6iNJ4YlITrOpvUDOzz\/zQZmpPZrvTLIGXkLIFqGbPo0VugQ46skLKTHGr\/iCtkWBAgchNE+Br6s5D6tzyN5Yh90vYt8JDEmFC1NZnjepDld+nA+kwNAVZvK0kR8KV1W5AQA\/TdLWGhk9\/3KYaG6vQ6tk2xy5nr+OjqFpXBS2E4EGRmVQUQqTKm\/fGS29EiRlyuKLmz0bI4tgzIQfyRXf626PedUahm0vcjMXjARd04FznJBnWFJlSr9p6ad80EvPqt61Ar61gLYd+dIufnuqeT1IhoVVzekE\/\/zsxYr+x337OdH8fzdlc8QAbcGeZuyHMdGCrgxyo1D0tzRNr75Nm248O+m8ss+oc9KC\/F67zyl4Lq7X6\/6iq7otDh4+\/6Vmov6F4BgFgIKiNRwaG1iRoMNvI7Up7NhTxdFgjHVXkAObP4gece3XlvrXRiO983B7VJz8TI4vIaQB8RHTnoWK7pGfO2mfND9sOu0PVxhHy1Y8QVKgZiWn2JEwvxDhyudBw3EaEpXTgiqWDjTcGsGbdcESRNr+SwPXhnvh6cLgXxeP3a+WPa7DiuXEr4Eh6s9iVNhQLTU5e+OVxrnAoipHUFSkN6TRr5F9j0cmENrWLtLNSGK1us+SVlxZax80wXCmdVjzuZfXBgcixIaeLJ0Osup0aodBPlnkeqJXCd7i\/5xtIrqyOelex34Y7u2djxiif39vpJycdaVRsVws\/O1jLe5qrPYSF5zytO3fFLrXHqC2hYj5J1MTY9QKUn2EOMqCtkFyX7hZgEgcOSxTGXFb77bhNrpvj5vWFrzcYU\/UjSOfwhjbAOx3LxZTPH9k5nMnSTXejE3YOuLdFl15jQf0pqhL1\/UyuUZ\/4munX+aHRgy\/nnBhue+Fzg+d2ewFwqcunDokUoE368oGCFhLBGgRoRwoLW7pTQYp68x\/5jNbxUJc7\/T+itkPy+q1e6BSzp0TebovSc6pi6gJGTDPZDYl61tlreQvh01Yn2mo+7w7B3IsQu+eKiwCZlLwVndenj7Mu2rbW1NI7jcPjAyNCZROf8pazUD83ZLcs4qXr9hXoQAEIVjA6ZBTVQkt1JBUW1NDgBKzZRAPDdvhql7smL0eiB+fFCpZCCZuTkOr+5KMYPkKe8dy6ASOyemMT5t8udt\/3K6Sy0EizvER8XsZKHByGJjbzwOlrKOEY5WWjHHDVJ6UCKgHLmZDTcbkaAZcmz7C316VZt0Kp3R0NB2DpQA9BHFSSXQU5GRpUivhu1gCW3tj8pGlAU1TaUwvT90q8dtlgragdgpPWb+1QwcdBKtbV0sZZ25MB7Yqc14na51+IoZtJO10IusluTxqMslzOVrDnrPYhClKGcT5Z1xv8dUCPBrwNEkw17ZEapuIwqAbeBpyrccLazOf3a9gKt7EPmhpFvHrw2TnMxvA05T7UkQ8tav3zUxWdR0RtrwGg3\/Wc0TaIKiSorqXKIbUZ1S\/bdaYDWOgaETbVghNOo2O\/dc7Ik4ElSuYE4\/M5IOQcq7mrEuD4zDThgFjIteMEstJmpXn6f0KWJYUMJzaigGvDfit0cUOniCFwJ9bGx6K\/QEZ8HxR82tzCUhaHOTdppipFQwIMNoJFXuf9QE8Aoql+tMEytFZ\/jMlUdcl\/XS3h6NaN6ONoKrF3qRke89HEQN+mq\/wZ0Bst5W+wH83t43rM\/RlQDUwokf9wmBFplmZomcZesYaaQMCnGQgkWJNBiqxCyyZ0rE6xYQpgBrV2dmwfUMWvsr+g7KOibvVSbZFUdFQ00mBQV6Wak2TODDcthOckO+z9TLRoozz2CIdiZAcuF1h0iZOKafkzzUkvjKKgkGxhn+DN0pMJGMVj+\/etyN1nBMavRbTz3gYOomIcBGYoHGGcT19ohsI4nHixyrlduP\/ZGsVdZ01TD4BbzlOkp2d7c6HzRTt6ZnNiINahtwyFF2DeXQ2sZWV2C72SkVn04KCK6bf0\/NUuN7ohuHeYYW9ITPEOmMkAYxURrHqjQx+AKjnM5HnReOhSuGD+khYICz0EJZ9FdkmdXkxKY8fHlTfe+Ut6ug1jKN6+qZmACHX2nMFip+r4qjgE0PMngReDYK64f3qD9CkphCEEWJGfxOkxw90TmIRI9HvBq5v80\/fTJ5MOdwRRwzE1VYbqf9Ygw3OYwR27mX0E01DUZXkOLD+2SSCAYQFUQ4DG8wjfg2X+FBYfOdJSYQdVYmhcPbO\/NeRnOFhT38rtCN4nq3LKpjD+oQd+fN4EfVhf2lKFTJdfL2826AXt2ZvA8IGJjY5WsbGDU\/osR67kifnXJDODhpLQ7yJqSS9St9LBX7dxytJEMvcX9\/uUeWkxCCYiJtBWgrGULoz3MLaSCjp5WPvfWD67xLtgviQxezVg4rHH1yNYpeq4u7zj+zxIlffqFhKsxzPdVkYJYrEscnhs6YrrVw6jbZqieJ3FguYfZlFoY6j41dKuvGTUGyzeL\/yTE0tmNQVlM17T4GdUXZxPEEIhBOa1h57geI6tUYn5ChvSmpf3ez8evRfFk+M3zYxaM6I","iv":"35262b848bdead5de64fb0fe44a2b40f","s":"278fffb1a5d54b84"}
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