Research
May 28, 2014
Diane von Furstenberg on Sina Weibo
By Joe McCarthy
Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.
{"ct":"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","iv":"f099be7515f635201c12e5d6b7079a5a","s":"12fbcbd063fbcbf8"}
Share your thoughts. Click here