Research
May 28, 2014
Diane von Furstenberg on Sina Weibo
By Joe McCarthy
Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.
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","iv":"b9d6a71898131e007425d39d4a6d177c","s":"cd39e8165ff52368"}
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