High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”
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","iv":"fa2716c5db2f581b4dc2b878ece0d11a","s":"d5879d3c6a2f073d"}