High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”
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","iv":"9424abda006f96fc1b5450fdbbca0511","s":"107b118265e465f6"}