High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”
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","iv":"dc0561152c16f6a0e5bcc4cdab529547","s":"6ac49e1ea4572644"}