Internet
September 4, 2012
By Rachel Lamb
Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.
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","iv":"00ac501db8eacff6edf71f8337006476","s":"12d233f26cd82326"}
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