Internet
September 4, 2012
By Rachel Lamb
Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.
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","iv":"6153b1dbbee51922c8a6578a2b1ce367","s":"2ca79f5024581dd5"}
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