By Motti Kushnir
Location-based advertising is poised to take the mobile medium by storm this year and beyond, providing a channel that can engage brands with consumers in new and exciting ways, enabling marketers to focus their campaigns on interacting locally with a progressively mobile generation of users.
{"ct":"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","iv":"bebacc1072c469b0035f3274987efabe","s":"124d7647ec1b5292"}