By Motti Kushnir
Location-based advertising is poised to take the mobile medium by storm this year and beyond, providing a channel that can engage brands with consumers in new and exciting ways, enabling marketers to focus their campaigns on interacting locally with a progressively mobile generation of users.
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","iv":"899a726354f493e23572296209f1246e","s":"268f5293c6578927"}