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November 7, 2013
By Joe McCarthy
NEW YORK - A MediaBrix executive at ad:tech New York 2013 said that brands should integrate into existing games to reach a broader audience in a helpful manner rather than create brand-centric games that hinder scope.
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","iv":"5b3b10c7bc78b3a240cc061a53eac649","s":"970cc51705a66390"}
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