Columns
February 26, 2016
Michael Nevins is vice president of global marketing at Spongecell
By a Luxury Daily columnist
{"ct":"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","iv":"b29169fdc7ffef91d6ba8e3c6fe1449c","s":"25a73f57634af27b"}
Share your thoughts. Click here