Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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BUM+ytPUx1WvsI08hHSSiyuV2Jx6yM8b\/NnFym5CKtUmOCjq9COrrTvdSzkjLuuwqgPRn3bWav+bV9zRj6gBC15tQegjUb0B8e\/vKXDP9nCz0Yq+nNd0Zg\/qHhiqSvCDB3nInWBq+DIsIvpdDOU+YL7bL16Vycdk4etguphCMDAW51k\/cMfKPhOp82cuv4EZT\/BvUYk9VrJffkukxb7oeXpr+yii\/fAieSaeYTm2Ta6m+TUVSuzCYYGC4lXbHVo3m+aySS7wY4EOp\/JxCzm0+tGXWZFHZWKma4xGffs3X3zs3DJcuJd\/fBtROUws\/M2KCwYMf9f56cEvUnWKp42z+o9Vi4Q8gDi+hfOzNRTUEBLAd1Oe+bI6u1A2\/iqn\/wZKzOpUucT9hHJUh6cD2Heh3ieggQjOUXYKY3QcAPkBjoAsPQSTU6cRD+HfOxZ3Jl\/OB9cfJKFyTZOF7pIzjKlKxzpr\/yYiss9\/axyU+GG\/YsAViZ\/W97ZIpYO8i6zG6Vvmwlj0nutUO8FSndYmEBsdWE13rQIsYAT28B2VejXLUVuP8dKohYQvcg\/iqzpmt7NIwI392HV+qCow3yOyOEyHroUNikErJXxyqxeHOJ5d8GcwiGHdahO5\/44jidqVefhBlaEwN+54yGilIm6SB2EbB5Y5IX9DlrhleWm6LAWk3CjaNFEYnjQdMz9aV4pq4g2Dr1w3jjI2Lxnj2ro2Fpmp1KAwd+fVdjT6mm9uy\/Tb7BkqjfwWp8NcWfTjTp0ydqBCMOyK2Ab3PLT1Ii87DMoEndVYm52pM72EMkOk5REG9oOL5hUOYP7qXJoiumhXOpHD0mPPsc4qmAi+cJ2OQt+T6scrflYR15YOF8eoYOS4+30FWv0kg\/qikTYjZFume7QWV62Y36O9679xyNzTWhPxXC2eUgIJfJgfLOmojdxMCP4Qdetr\/caODvwREno0H8D6bgVdcvzt8yQJaUeH1nAT1szhRk0HArpoYPBnw\/lX6ByRYkLgIvUZrxoTb1TGQb6I2ZOdn0l0kfLNMHQ7l9VIjh1Fh6Gbz1lXpG3ZJI42izchUu0jluVmHZ2FZVc8zX+c+rakJHsvID7nBBivB9EbwuwjL2OflpRsgcLKNLffx1mVfOGaTIjeUGRePm3070pheo8uGQPBwdE3xmtQJ2s8uGoyG1Hd+NAkZoJCuSNdKO3ADlfmPf51jpTMf\/BaLG3SEjIhrZ\/nkJvGDbxei+gZGfJJeNwTaeo4pkbcFxbfBUNccP3UAuFIdEFgIMruNrQSZom0thaNyMMu3JSr6LgFtsO9ukAtUqQQMh3yh5eUjqYb\/Ig5QDhlRPRxpROFYeq2fbjzrQ76z0yhc1rRFmud9a2JHB71tqAFdLG7b7NzXxoXqC0PQpcr0VM7IJkoO+A81Ps2LWWn1OGiPb8CGavLP4wis8Ghsbz8Y\/3Q3RUi0fCWrg+hQ59W2ceN7wSiDEFD7DW0\/MEXkEG1Pen5pQS2PJH4BbrvgrZEcemVe3jZH59B3IrBdgX\/vgeKJn4flpHiUX7j12gyF+Q1zxWuB7DAG+vGadoiUaYonurzKoNrHXLt8iNWsc90OUtHzBVtOVJ+Q+EsggcOxswMG2upn3Vaf4HA3byHVSXztnHZmeeuGSepfacBP9cRuL4F+lNS+M5jGgEIYmuIhM2oYabEDGbfuXlmOQ7HMwyZtS7z\/vdaUkwRyov1Yc0GRaAL5oWuxP2uml9RXlEp70UMKcKXSa3FfXE0Ko6ZkDpycIFWM3n8vLr9h4\/OjDpOZbfJGTXxWNoriOWtWRYOx7LxzNUeeka573yd8afqZlmwaCW0CxLklODO+BrxHNDtzvQd00S0scQEpmbNLTfPI+iH+2Mp4CYRpLihwU3n\/rb7yiGHOpT1LwZMEQZvjyqupbvvtAcXW+FGVuW8t7CoVUyS7QDnrw+m\/feEKwQMAO\/ZJIEOhG9qtOMRlAp4hvdxrDVC2jLL9Cr7iPakmGwF+4GWJ3Dzi6ZOP5ylINowR93vjQXBtEAvPoPKTCNu4Royw4uvgtCU6pSm2SOwug7Q0vrF5O4A6LLGiQtUV6+VWAK1kK9l3fqasAZRZjRcu7KGQK9tVIeltSbgNe++hsuZ75Z8KeqA2eM83U5enFFWAhStykm4zH19b3UJQF1516w0Jsn\/nD3hmaAm6JNQoKxhbPVKd\/Ndyb\/Mx70+ipyUv1bxFrhan1I1HK\/WsVvElvx0nNaZ0gW+HAMxfWdJiakQVUVCeu++J0AScIZnxN+JolyPZQjPbKnKK+qwddDsFwxyPmPA6+8Zd0BwGiSrLBvszNrVMXrkSD2CyFQ0Jty5fRJfgcT30YMnLJCqB7fIzpOysaJ\/ctLzCxyB2+lk4\/ZP6xCfmy4o9r\/7WyIWANNXDCG3POke3cGhAYh4prxhcSJpOuL67vbIr8Q\/GIfmN7kqvS7j3zURjSE0gYaRVBXHYTFdecP8sLztfHNyd3pHk0gkUUknsHPThYrYtkGgiGdpMEM0Qwp3WNK5NocOkqisJsS1JMoYwEr\/sn8Hx+AbENn81g+JfXZmU9A75k+2+lo6FK\/AMUQg\/viSvJxmz9sLzeUYpJEpdOHOWpFmExYRp7IMDv3t2YuEoyIqjDP\/goh7I1ooTKUxNtuwuYM9piKpGBH6ttAagSCgKH1nvIzyri7Wegc29M+yVvGgnP2vHwlggwlRCH8y0p0HLBQdlGLBI2R6dMoswTa4PkhSprUADwRFUxasmVnInYxjSXURNA77FbJtQJl9t4+2zhrWuqBrzkVMA\/G9e\/xGJXkX2riNuvbUSaqLFTlDWkZbnFJVs1gMFK4ipMtYU41Jj9yEOdR+lFM6s4aF0oNG5yh4G51w47EybpAkTXrfqNt6OlAFqFpeTaiz1rymkq4BRMcbA12o7voc91oblmOSnVEt9VqHUDH5ZDh9npqq4CvImvFIJmxvTCNB5mNmQua\/0twJk3E2+A7+CfGo0CjLNjWrib8WAysRMAjuPjw7ohVUGAz1RZ5YdU8sNsKgX4PRi38NXh3C3EHf1QqPDPo\/IVLl5fG2QrBKIEcFxqWX9DZaUNEm0hAjSdE7V1r7VlOZWoIEPyZ2v8Lw48NSSPnAWxcb6b4E0IPmq8K+xTwvPrUJXCUvRkVFBDlskViHHMKVtFbQ71S8nxKt7Av11Kn8ePwSbuQ+1Xm53gE3EiTP42hFPngx4kSV6GskrWrUyXXrKlqlPLINUyg\/JMSsYVdkjVmVv74l23Sjvk8Ir9+viYUL4pd1H6ZfUpVqtp\/Vv5GEJSlidnw5oGRMrHb9RVqCv9MSqCyfI76QOg44RkXM+eY5lRq2fUusWxeB9FHc8Iyb7qv5SH6aUEMqmSeYO5Rnkj0PQtH\/yxULZDyMJeeSRjNXNg+dPB\/paR+ZWeT27dkey8tIw6THfPqoqQ0\/7QkHfGuY85sBLMXAF8zCCv6JsPm\/1t0xJRFWI7iNQWNLtLLpUYbHx+3T5M7sRbPu7M3cajHa7irf+H3JzVjtJnZTGOlxKj0rPoMfCJPJKRBwHH841rLbGTQpoWGCTicX\/5QQo47R8EmMvTw9rtAurwiHRIy2snBAU9WUVCHndpMvLtPu2\/fmXTE7zuwVfkuWHKFKNzEWp9Vy4tcfWG4oaRIRJXDBbOBuydnm\/8gd5yvzpaPsipySUzvBEEc0\/r+rSGcj1X7nLoYFTsrqeO98b+qaZaGKWXK16CkHv7moijWDGmCCr\/bbAy0rSZTuHFm3OlA8YIJEdNph\/jBa3EJviscSOZCyeB\/IjcUHGCFaIvVVD+gsXu376wYT1ZQ6RK0ioPiIiqmxnZ5L4B7kD5faSdMQvVV2qDDZG06IklX4wmWt5aDMaOAXCRhekYmTVOuGviREkNvTHybx3QSmp4Sqgbw5WbhyJAQ21jQdd2u3537WBnZKDOtE\/ytUPuYmdrl+uCnuftyC4Z9QfEEXEEewElVWsotwJuTyTnyUaysc8Xzi839Zc5iJQjbonf\/6c79rtBwbrOcyjL8lQyZ1\/V4HIEfNCv8OGMB4V2oBaFk0VcsehovdJYUjM3ijQhBVQubt3Weln9VuhLcdqSsPTFvVx00gl\/h4DTvBR5ktlhFIGKrwtr0Z10lyVWzzWeOwV9datgs0U\/\/seXuNEFDQQgn2f9yEFr3nLRg5rnOPrewK1ECHeEji01eLsi06Km\/pR94KcLW9BxbNe4ubx7ZFkq85zoG9JRInEcwPZ94qIuG5UXSyIuM\/SXZ62BfSrAGgVFVn\/F77oXhh0akuCejeCZAMkz9D4zrVrDAVzXQCoXHAc8qwaTtEMIAySbr77hgFFezPeIeRXDZJe4qG3GkKBMYEAhHyUdeXbqZZkzPWN08","iv":"6f87a634edd55ef21e4b945c6898a663","s":"739e4ce860bdd6fa"}
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