Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"54ab81676b6effbf5588ad756b2f7205","s":"2f053e5b4da507b4"}
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