Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"f2539bc1cccbd4147a7194c5a6ced4c1","s":"3c2d280f1bf747cc"}
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