Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"d0942a3e89c676013bb3af7e73aae7e7","s":"45184124ee9d3591"}
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