Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"3d3c03930ebd5b924cb71f0ae57bc1fc","s":"3041d6a9e756ccce"}
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