Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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QLLn1hkMVaVU0fDnSi+LP7HE7fbCZwqa1d2xP1AKm7DyTbhHKnMS5C89JC2ffGfYyydjW9hXVinTmN2n8Vi1HlTyR1Q2ifqRzb\/W4Jo74V9ozGGckJNR1W28bpaqZcwiGWUZ7f3hthWrtVuB5qP\/7w\/c13S4kGhXErvO0fxyzaf\/FkFuGJcEfXtKTSXH5gr0omgoER+8vK3T2YUDdNVnhkAIybdngQ1Z\/Hn3788izwSNL\/gV2bCjoVQU3WMQ0S9E+kvGZKPQ293edSIabxDg5qHi93JWZ+EzZyY8rDN9WrvBDdCa197CXPwIf8400SJQ2LxjpnDw9Ks2jXUCA3LUf7T+rExeiMobggDzk+coTFBMwC0j6JPjtmBBoZah5R0L1g3BbJemM6aN\/JHmgBF+PqAaFCVaR3Qgntj4Snpn47DhBetO4ftupO6algcJPM5bq7wBqTU10xov4chjnw5voa2raX4rXfSHMTiWrAo1TdyhG88azOnJ8lF8awW4tjhlrCz+jdTeA468F+d5w\/PJS2vpzb6Am6RGseCm9ql1FQKiKCxSBt9PFymgJJbuuU3mT8b6aFDB420TxEPMIXSbRrMD2N\/YIq\/1DfeenWEDatc4u9jGc8bvf\/amSnFTSKjplLbUXDG9Rd968kLz5qVj01YYWxJ9GO7dR298O5zMotLmSFtfCHMb4OKuQkskK7rJR6rTYDaK32Y\/XldHb\/IjG\/M+UdwkYk6pmn+LpWVYatUXNp4YXwTzpDXcUaikUim10YCB\/nT\/QRceC\/f94IuppqMExeDR5NeBAv6\/XVyg\/mnKIhJbbyGagNOePPX\/reJUnE4Xa2lblw5mbD3Ya9Xuev+ct4TWKCYzBM8btNNUBP+ickhi4Ik88dTziboAmQh4F2jku6PLX7ZrrJNn9pYuRfgDjpKxVu6UdkHX9dAHt4eRsq8gt1GJJ2HyAI+nD8YPxbNiX7ljDUvm+2U2+PU6pJR6k1a4fey3Lej24NukTUbiWHOpGbiVQdlY\/xIHhsnarayVpLl7aT\/hyEet1RvsfsZ+br6v3rERvQ271hXyWun+FQ\/KFDpmT1yUToCfZDiTAmXRvfFAsdmUHqFEa9T4J42\/v0rKjICFbs4I\/CY+D1iH9gEXh5RSPrYSe4CVg6d50rsziHveH3RfjUKQjWfZ+QXJZ7tUfXgmdZrNgJ\/31apJ1ucI2O5vK7dBiZJzEj2G9HRVAvtQ0FIXCSrQ0JZV3\/xPQyS4\/49d5Lse+u34dQp5bfklrmGlK3vPulmdq5sVO0\/qKkkDLW9UrdRBFfk0VhNdQL54BY0C2zTrZ72mAjZJUcHy4Kk44nGnXqOZ6\/Mf0OqApkMEzTpfBNX6I3PhIE9\/NKE72HQTHufYrS04NlRDwD63BBOf55\/NtHfuNPm8BKP8DssR6tp8jV8YAGh2AaaG6DNXEeeYEJvZMwIjnHO3LTQBcqM\/b47Uu3U7ZeNdtARWuEGGkFucci\/dXhi8ksifY5tn1GUGKh9W0eptrOefjUyEcm8CQTH09MuS5O6McLyw5Eql3HlNgxFydWpH4a0HCYRO1qAZxJddGitjZBNbDnV87d7A856DbdhD\/VeZJnNPRLshvo0uWzb0j8BCucwnI\/k3KQw2u2F7u5FKnSsiDokeb\/KdilPFsKb7z27sFyn8hgm1r3FX5LSyy3lFV1BN9fVsRtw3SKiJ69CZH+h0bMaMmIwsF09ZbEgWi2rHMrToONwd1s8n9ujQNRvzUY\/h0plo42ezH5JTaffU7dGtIKXX1bwsOVUCzGfJQVPWtYaFl5jdUY3IpJZEW56y7zkl1OR8FcQc8uAZqv+tmhLteyGdmpkjsWkcq1dcaWrbJ6ryIFCJiRsVKm3ybhIOIGwJQnNowQEMc0TyhiHNq1eVk1O9DFWSS4rrzllo13NZM147Dt3QLk55GqIZRn78BOh5CWdCreUZAsHff6jfvkvAH38IMxgePL1IMQ9+WSHCgwDYDsKVOIQM+bi8mAWp7L0iztR9TGzRt9pQNeghQeqA9luDV\/eB7LG8kXUwXC2YTVAJcOk3WP4RXvLJ97tSqBpSjOPym4uQhDWESCUyXDwM1pvbd9kuGD+CpN\/e4tgNWaHowhP3TezQPu0ItkfSHGIL+AuZHRFSaPoTn9yousURCCNGAqAcfmTqoG5gZULWQ9+BOthIBiwc7xbJtaEEIJXyXydvtr2pbP72CM2PsEBeDT19Kxgj0bHSn0Y+FyCI5fLA29+F0py\/b+VVj06h7K4izC1VZt7nPtbJjnMdaJJSLcABidHjMI6vVmoW2xXOSBPe9tIatOwHCsjo63PpKYmbtZHzBBfXilAZlASSfX2ncRJ9C5mhNDQMZpdQUbQ8lKdSPbKTJZi6I365c7S21sWNIoA62pBSNwfkK7yC9FnMI0cnnDw\/OfsZyQkeGCxOpL6srEKWvfKuYhrAXOlMctCWvJl2pZWo4FguW\/Xcc54N44ItAoMMt\/70ejev0luihZ4csh9aQt2Pv0D3M6gEJkpO1SBDuE4nbgjJTjpFl66sIf8ylS7fhIJoHi7qMZGzsgq\/WDyAzSyAqPwJGWqJBLYFOCsI6eww+ZXTgRoUv282PZ5VZQCMPz6JbnIKaFa68sXxfuECzoQ8HP83rsY7+1UFs1YM9NPkX7PYKufglN3tPPTJKajZMOl1Pa9BpFHRcfBTyiaLtV5\/sjP0bmteIgQJfZf+AwgM5rMVcEt7dznSWe7Gw0kV+y9vsOEmm2cHh4mvBfWI\/urbJwdScXwqIppPY6PSD1xUOt3r34YXKqXYZrCORPPvES5N4OUqPft8YwiI4Du6PYPcqwsEv\/eLa19TkElAHHs+NdsRxapBEGJ+ZbXbz4rNZjoZ2soWVwFg7ZyBQ0heINSQ5AyE7pAbYL6QAv4YTFlMj4FGxw4kcVPZCYIhbNwJCXPDgeJYDdAPl5maRuAU\/jfDCb9DP1nVB8ip67t35iJMVcJQHAd\/g2ImJ84XSmgobnt7XfZurM0+AtokFn6DFhVGA5gtNbM6xquT8OrSGwjU8C1A8ifPOwnKAoPbdnpzzKaTG9OzbYWVRqgoEo6HUxO9rifPYE+\/ym9wBnjh4tFlS8T5Sp4s2i2\/+Ja8wAlbhbvO3\/NmyVlI8wP9T2bNOybcdlWwkNMYZOrevzmhECr150O5GL4qvgWq7cSmmYa9RyPh2b9+Y\/Ef53Ba8J4qvkzYHPrUshx0VU4FZ66RdSZj+W1+ZJkAwrzR76RTc0Oa0SOSr16y8VBJgHa0MBzqOCPeHFkNQ7bNXJeaQn7xrdZUS\/6cb2N6Ru50fEeNvl1JxU6\/U+boWkO0UvbhBMA2ndNSMpTJ6RmyLF5vPAyoyUChoYG6zJHk4XvlQUeVATKMV1djO0L4Re2xe0SmzcpxamF7Mju2ePpufB1NI2dKNZAYWSUyEso64O9f4+DObINL86xX9L4zw5eEAxXoS\/FsWj4hu5dNnIBpqd2Vdlv+mXkRRWxX8GFEGslQ\/4tYL05iBzIZPXD8MNv0\/+oc3vQWakqi8YMZ88JXKIFsplNjZWEfFMNS0DRFE+a7WzweCho9b3SKN29eABnG0AgJHPXLKZmJgAgFNiQzxEfkv+R8qvyz+a6+YpyPua2sqUggj3MTmoX+GQEP7gXarC2IXplICqHD7Qb2IkzjkqAMpkoE2SnggprGi6ou3Xvvt9HMT39E3H058rWwaMuAEw+iSbUQO9u8p0lUJNzrZnTzb\/uexo4UzNXvznZQpposQZNfUQqvi933SZMNLZOQYM5Kll\/ddAxluDltRLvmqWFJqLgCYllakZK33JmH\/2OLcBeOD+mVsYtksczYpKzGqTSHldr7pOnsHufAZ2f2Q8tUrAcW3uq4V65XFbfXNF8nors2wsf8clDABSXzZ3H8M2TVs2E02z6L3myjHM7jX5eD\/0nHjFkvQiTyOV89I6HYbs7yucG0TQBculTe2iH96wFuLt\/Uh8t0iYkUsbAnGP5AW4Rg+DZsDheugi\/cHswkHoqJIOtBHM3exr3zDhxVbfN4mqVv3pFYWtuZ0+nSeqNajIHYX\/cFeB0WCEJ0Zcm4JCZr3OVpWmbAUR9cMVjRC7g506QnUrlwi+\/xs8lMctFQgWFvyP4USsjDNc6xfJiWre1izxfFj14MxG\/rp10h7wOk4pETIQV7DUnD9ed6A8dM8yDaERPJ\/q7rCOta7+pGpWYKtv2XydwAfUZLvAK14wEKzrBkQTNYdouBGlrszO11Y+rPoheQ8Y+LA99dlo9V5ZDFZzE9\/jMjvE3+U2cfKM8sX9fV7c4uOE9EV\/1t5V\/oWK38HoOE2I9HYwVYhosaqcoa1hTxGbkcwSi5D6R\/BbeIewqFjL3FnoCUAC20HJ5KMLmcxW7h1Jngqv4grerdN2SOzqeCS+O9sOUeeQ5+X2vWnQbeLudrIuJP4GzEjdvX8XQ6wtN5eAf5Ir5+pgo020Yx9v1uqqEZ8VVVOFPqEY8TOyCmpxRdIMJGKezRrlO0xnnzqjjaW5qwDCdC+bLFCrx+YszNLYHHNtJ92DI4OXqjmq5okNTprA\/xn2Ch4Ztee+7fXsBJNgXXIInM2zXE0A=","iv":"6314ca2cd095d9c217cfa3037041596e","s":"0f0a780c069fcf41"}
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