Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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