Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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","iv":"4c914ef17691e745392b280a4ec976b8","s":"806a845c90275e1b"}
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