Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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