Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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","iv":"588ca8dd8a12e9105ac2ef1affc18933","s":"13fa50cd771aef19"}
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