Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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