Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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