Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
{"ct":"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","iv":"618b805a793afd112b55dc3c48077b64","s":"6efeb97d4e9c1937"}
Share your thoughts. Click here