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Advertising

Physical and digital blending must be balanced

November 10, 2014

Neiman Marcus snapping feature Neiman Marcus snapping feature

 

By Nancy Buckley

Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.

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  1. Starboard announces first-time partnership with Princess Cruises
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  4. Pomellato enlists new global brand ambassador
  5. European luxury brands face US import tariffs under new trade pact
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