Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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","iv":"5e899673ee7e85bb4fe5039be7ed4707","s":"61f50c531e40e436"}
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