Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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","iv":"5a8e963ecf860bb3d4e78501023f1603","s":"3776c267075a044d"}
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