Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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","iv":"2dd2dc3c7c467ec6e4b6af400c301f61","s":"3880f7286661c62f"}
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