Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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","iv":"e3e067cbc52badc0ae31ee1b253d5fe0","s":"61c7433ad27a0730"}
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