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Advertising

Physical and digital blending must be balanced

November 10, 2014

Neiman Marcus snapping feature Neiman Marcus snapping feature

 

By Nancy Buckley

Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.

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  1. Mercedes-Benz fuses heritage, high tech at Studio Odeonsplatz
  2. Chanel reports 4pc revenue drop in 2024
  3. Givenchy debuts Matthew Williams-approved ambassador
  4. David Yurman funds Louvre sculpture restoration as it makes global foray
  5. Sales at Richemont shoot up in closing quarter of 2023
  6. Gucci names Mina Shin, Jungjae Lee new global ambassadors
  7. The Langham, Lucid Air bring custom house cars to NYC, LA
  8. Virtus bag takes focus in fall/winter 2025 ads from Versace
  9. Ruinart launches product transparency platform in favor of traceability
  10. Dior selects new global ambassador
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