Multichannel
October 29, 2015
Gieves & Hawkes bespoke
By Forrest Cardamenis
LONDON – Savile Row tailor Gieves & Hawkes is using digital to broaden its consumer base, according to an executive from the brand at Luxury Interactive Europe 2015 on Oct. 28.
{"ct":"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","iv":"15a02f59c50c26a4f6ba57694350b6ef","s":"33e176b9e1a04879"}
Share your thoughts. Click here