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St. Regis marries travel, fashion via Instagram contest

February 1, 2013

 

By Tricia Carr

Starwood Hotels & Resorts’ St. Regis is upping its credibility as a fashion-minded marketer and establishing a new channel on mobile image-sharing application Instagram via a contest that pushes its Grand Tourista Bag designed by brand connoisseur Jason Wu.

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  1. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  2. Mercedes-Benz adds celebrity touch to G-Class rollout
  3. La Mer appoints first male brand ambassador
  4. Double-digit growth streak continues at Hermès
  5. Porsche named official electric vehicle of 2024 Met Gala
  6. Prada Group sees first quarter sales rise 16pc
  7. LVMH, CFDA launch Earth Week video series
  8. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  9. Sofitel leverages local ties in new campaign film
  10. Nobu to open hotel, restaurant in East Cairo
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Double-digit growth streak continues at Hermès
Prada Group sees first quarter sales rise 16pc
Nobu to open hotel, restaurant in East Cairo