British label Stella McCartney is introducing L.IL.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.
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","iv":"d88b87edba12bf62e26e73d57bd6e146","s":"a07d6edeb6e802af"}