British label Stella McCartney is introducing L.IL.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.
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","iv":"c783e35fe136f50bf9a27d4ebc4e3877","s":"ead3d2547e8c9ccc"}