Mobile
September 25, 2013
By Jen King
NEW YORK – A pair of senior executives from Stuart Weitzman at the Luxury Interactive 2013 conference shared the footwear label’s digital rebranding strategy that exposed the company to a wider audience without forfeiting core brand values.
{"ct":"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","iv":"8adf670d01184870b12633c22023cf88","s":"293a81c24ecc2488"}
Share your thoughts. Click here