Multichannel
December 2, 2011
By Rachel Lamb
Precision-cut crystal manufacturer Swarovski Elements is taking advantage of the busy Rodeo Drive traffic in Los Angeles with its Let It Sparkle campaign that combines in-store, out of home and mobile marketing.
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","iv":"870cf26b9e442dc0a2f33a62888008dc","s":"206c5c11d3146e7a"}
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