Multichannel
December 2, 2011
By Rachel Lamb
Precision-cut crystal manufacturer Swarovski Elements is taking advantage of the busy Rodeo Drive traffic in Los Angeles with its Let It Sparkle campaign that combines in-store, out of home and mobile marketing.
{"ct":"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","iv":"7dc8eb595c6a180e617f118b2b8b01a0","s":"f30e20ed9015eac2"}
Share your thoughts. Click here