Luxury Daily
The authority in luxury news.
July 26, 2025
  1. K-pop star Karina becomes Prada brand ambassador
  2. Are those ‘original’ products on TikTok legit? Here’s what you need to know
  3. The cold coffee tweet that changed Four Seasons' approach to social media
  4. Moët delivers the gift of bubbles in new holiday campaign
  5. Condé Nast Traveler, WIRED rethink business travel
  6. Dior selects new global ambassador
  7. Guerlain exudes timeless femininity in reimagined fragrance campaign
  8. China’s middle class to reach 40 percent of population by 2030: BCG
  9. Ralph Lauren odes to Martha’s Vineyard in latest collection
  10. Louis Vuitton announces second-edition Watch Prize shortlist
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution

January 17, 2013

 

By Tricia Carr

NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. K-pop star Karina becomes Prada brand ambassador
  2. Are those ‘original’ products on TikTok legit? Here’s what you need to know
  3. The cold coffee tweet that changed Four Seasons' approach to social media
  4. Moët delivers the gift of bubbles in new holiday campaign
  5. Condé Nast Traveler, WIRED rethink business travel
  6. Dior selects new global ambassador
  7. Guerlain exudes timeless femininity in reimagined fragrance campaign
  8. China’s middle class to reach 40 percent of population by 2030: BCG
  9. Ralph Lauren odes to Martha’s Vineyard in latest collection
  10. Louis Vuitton announces second-edition Watch Prize shortlist
VIDEOS
More Videos

MORE IN Internet
‘Gen Z is looking to reconnect with the world around them’: Pinterest
Sofitel makes TikTok debut with episodic campaign
Tod’s links My Gommino collection to digital passport program
Hublot wraps immersive online watchmaking experience
Estée Lauder Cos. creates AI Innovation Lab with Microsoft
Amazon explores luxury resale, launches new campaign



RECENT ARTICLES
Nordstrom onboards new finance chief
Louis Vuitton announces second-edition Watch Prize shortlist
BMW to introduce carbon footprint tracking via mobile app

Ralph Lauren odes to Martha’s Vineyard in latest collection
Off the Cuff: A Q&A with Ponant’s Samuel Chamberlain
Genesis continues silver screen run with ‘Freakier Friday’ sponsorship