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Mobile

Pros and cons of mobile bar codes for luxury brands

June 21, 2012

 

By Rachel Lamb

Now that bar codes are becoming more mainstream, there are some consumers who are willing to scan and take advantage of the offered content. However, most luxury marketers still are not grasping the concept and can therefore turn consumers off from this tactic.

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
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  3. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  4. Chanel reports 4pc revenue drop in 2024
  5. LVMH to collaborate with authentication platform through startup program
  6. Givenchy debuts Matthew Williams-approved ambassador
  7. Introducing ‘Heirloomcore’
  8. Financial turbulence to be luxury’s next baseline: Bain
  9. David Yurman funds Louvre sculpture restoration as it makes global foray
  10. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
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