Research
June 12, 2014
Ultra-high-net-worthy consumers are debunked
By Nancy Buckley
Super wealthy consumers are generally boxed by marketers to fit certain personas, often to the detriment of brands, according to a report by Wealth-X.
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","iv":"aa8510ca00938896c061c248ab7a3b9f","s":"f55b8eb37920a68c"}
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