Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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\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