In-store
April 12, 2013
By Tricia Carr
Luxury marketers that are looking to create a retail venue with the same effect as Christian Dior’s limited-time transformation of Harrods should sharply tailor the concept.
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","iv":"2771404f537050f7be5493c51dc49d20","s":"b74c9a75a083534f"}
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