When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?
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","iv":"6ea635501b9b3ffb3b2468eae9e32e13","s":"ec108dd984fccb6d"}