Luxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?
Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.
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","iv":"f434f08b037228a310288a07bc4ebb0f","s":"ab3942041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